Facebook Timeline Takes Place Tomorrow

Facebook have ben announcing their new timeline for the past few months. I personally have been ignoring it as I really like the current Facebook page. Every time Facebook changes the layout or brings in a new feature there is always a backlash. In 2006 Facebook introduced the news feed which was met with a lot of negativity due to the fact that every post, picture, comment mentioned on your own wall was then immediately in the news feed. Facebook took note and amended their privacy settings so that people could then control what goes in the feed. 

The Timeline will let people easily access their friends’ status updates and photos. I am sure by now a lot of you have already seen the timeline which shows the stories and photos of friends in a far more visual way.

The timeline is coming tomorrow and there is nothing we can do about it. There was the option to use the new feature since it was made public on December 15th last year. Now we have to use it, no opt in options. Here are a few tips on how to get the most out of your timeline.

1) Cover Photo
Make sure you pick the right photo for the cover as this is the biggest picture people will see when they land on your page.

2) Timeline
On the right hand side of the page, there is a timeline which shows the years you have been a member on Facebook. It also shows the times you were at school or working in a particular company (if you have added this to the timeline). Friends can also see the timeline if you allow this in your privacy settings.

3) Activity 
Now with the timeline there will be a log of all your activity on Facebook, showing photos you have tagged, updates you have made and so on. If you do not want to show all your activity you can hide it from your wall. If you want to get rid of an activity permanently, you will have to delete it.

4) Verify
Now that everything you do and post will be on the timeline, you will need to check it before it goes live if you want to avoid any embarrassing incidents being made public. There is the option to select the “timeline review” so make sure you use it.

5) PrivacyNow with the Facebook timeline, your friends post will appear on your timeline if they tag you. It is the same as if people tag you now, your friends’ post will be on your wall. If you do not want people to see that you have been tagged, you can amend your privacy settings so that “only me” sees the tags.

Hope you are all ready for the timeline that takes place tomorrow. I will be sad to see the old wall go, but I am sure in a few months time, it will all be forgotten.

This post originally appeared on  Seojoblogs.

What exactly is Facebook marketing And also How might you Utilize it For ones Company

In the event that twitter followers you are looking for the result towards issue “What is actually social internet marketing? inches then you can certainly read more details the following. It truly is this is the strategy of selling distinct models, persons, goods, or perhaps products and services by employing favorite network websites like Youtube . com, Facebook or myspace, or perhaps Twitting. This kind of web marketing is doing like a charm intended for smaller businesses. Study a lot more precisely these types of tactics can assist your online business.

Despite the fact that r / c in addition to TELEVISION advertisings are merely since useful intended for selling goods, they are able to are expensive a higher price as compared to selling goods online. You’ll need to devote all of your finances upon promotional initiatives which have been not invariably assured to hit your objectives. Since competitors in promoting firms is actually intense, persons need to consider distinct advertising and marketing measures for you to appeal to shoppers.

The grade of your current support or perhaps the item people making the effort to advertise can eventually function as the determining consider your international market place, although field of vision is equally as significant. The world wide web comes with a earth associated with chances intended for tiny in addition to massive firms and you will obtain international publicity from minimum price. This is the reason why it is vital you understand making sales opportunities as a result of social networking.

Step one facebook like pages for taking intended for making sales opportunities by using this technique should be to construct your individual organization internet site. It is advisable to take your time in addition to profit setting up a specialized web site of which shows your products or services you’re featuring. Contain your current speak to particulars, popular features of the item in addition to any information regarding your organization. Ensure your keywords and phrases usually are google search optimized prior to distributing the web site for you to favorite yahoo and google.

If you’re part associated with Facebook, you may use these types of websites since advertising and marketing selections to position advertisings upon report websites associated with many people. One of many benefits of utilizing these types of network websites is actually you could spot advertisings upon report websites of one’s customers, so they really can find out about your current goods. Be sure you contain Lover or perhaps Similar to option function on the website to ensure that additional customers can easily distribute the phrase in relation to your current products.

Since your organization internet site offers information regarding your current goods, you need to produce a focused weblog for you to returning the item way up. Come up with the most recent innovations in addition to maintain weblog up-to-date always. Your blog can produce sales opportunities, in particular when people fit movies regarding the item you’re featuring through Youtube . com.

Affiliate marketers increase youtube views really should work with each and every chance for constructing website that may be offered by social media websites. The particular broader your current publicity, the bigger your current probabilities of field of vision is going to be. Therefore widening your web occurrence can on auto-pilot just be sure you can produce a lot more client sales opportunities.

Therefore the very next time you’re questioned your issue “What is actually social internet marketing? inches you possibly can with assurance claim that it’s in relation to selling your current goods upon network internet sites. Affiliate marketers need to assess the marketplace and listen to every one of the methods in addition to methods that will aid these people appeal to customers for their internet sites. Favorite network websites would be the methods you will want to acheived success within your organization.

This post originally appeared on  http://hendersonvillechamber.org/ . 

The Relationship Between Science, Technology, and Society

Science and technology is the best thing society could ever ask for. Since the industrial revolution in the 18th century science has been in progress. Some sectors that have been boosted by science and technology are energy, physical sciences, information and communication. The society has greatly gained with the invention of technology.

Infrastructure in the society has grown with the help of science and technology. Modes of transport like electronic railway lines were realized and these actually benefited the society by offering them a better means of transport. In the past, almost everything was analog but thanks to the science and technology we are now being digitalized by the day. The invention of the telephone and radio services has broadened human communication.

Without society then there would be no science and technology and that is why the invention of certain tools and equipment have helped achieve big things. Society can not do without the industries we have today. The society needs science and technology. The creation of computers is work of art by individuals was a milestone that would come a long way in helping the society. A computer helps us to leverage ourselves by gaining valuable information that we can use to enrich our lives. The impact of science and technology can seriously be recognized. Many people around the world take for example scholars in colleges and universities have taken the lead examining the relationship between science and technology.

The evaluation of this relationship has emerged as an important area of research. Public interest groups and academic organizations throughout the world are recognizing the importance of STS. The reason is that people need to recognize that there are people who are affected by the science and technology. Controversies such as modified foods, stem cell research are the issues that have brought policy makers and scientists together to have a way forward on this.

Science and technology has actually largely contributed to the vision of man about himself. Science has been modified the opinion about the origin of man and place of origin too. Through the results of scientific discoveries the perception of man about his behavior and his place of origin has been modified diversly. Experiments in science today are in one way or another affecting the society.Take for example the experiment on cloning a human being. The experiment brought a lot of controversy since the society was skeptical about it.

How is science and technology related to society: The developing world has a long tradition of participatory action research, popular education and community organization joining up to solve some science and technology issues that affect the society. How is science and technology related to the society is something that is calling even for the government intervention. Science and technology related issues are actually been discussed worldwide today. Progress in this has resulted to the ability to produce diverse types of material items. Answering the question how science and technology is related to society.
This post originally appeared on Education and Science Research.   

Zeebox - the companion app that could drive social TV and two-screen in 2012

Social TV is a personal interest of mine.  Although not blogged here, I have presented my thoughts on social TV and have been fortunate enough to work on projects for clients such as BBC (Strictly Come Dancing), UKTV Gold, Alibi, Dave and the successful Dynamo: Magician Impossible on Watch; to developing Call of Duty TV for Activision to support the promotion of Black Ops and MW3 using Facebook as the broadcasting platform.

The area of focus for this post is the consumption of the TV companion app, in particularZeebox. The announcement today (09.01.12) that BSkyB have invested in the app is exciting for broadcasters and advertisers alike.  Not to mention for us - the marketer and end user.

From an innovation perspective, Zeebox as a companion app falls into the strategic evolution quadrant of the innovation framework.  It does not revolutionise per se, rather it takes advantage of already revolutionary technologies such as smart phones/tablets (iOS, Android) social networks (Twitter/Facebook), broadband, app stores (cloud technology), all of which contribute to the ecosystem of social TV.

Zeebox however, does have the opportunity to further disrupt marketing and the TV industry which I will briefly focus on further down.

To date, there are a plethora of TV companion apps out there that compete with Zeebox.  What sits in Zeebox’s favour is not just the investment from BSkyB (tapping into a 15 million user base is a clear advantage) but the pedigree of their founders (Anthony Rose, Designer of the iPlayer and Ernesto Schmitt founder of peoplesound).  Both of these guys have disrupted the music and television industry before, and are looking to do so again.

This coupled with ripe tech market conditions, should make Zeebox a success not just here in the UK, but I hope also in the US too.

One only has to analyse the 2012 trends from the many sources that exist, to understand that 2012 is apparently the year for smart phones, tablets, and apps to hit critical mass.

Where I personally think Zeebox has the potential to disrupt marketing is in the following areas (please refer to PONBE and the marketing comms framework for the following):

Owned/Borrowed Media

Agencies and broadcasters will look to partner with Zeebox to customise their show page (borrowed media) and simultaneously develop both owned and borrowed media (Facebook/Twitter) campaigns to compliment their show page on Zeebox.

One current example of a broadcaster opening up Zeebox’s API is E4’s Desperate Scousewives.  The show page (borrowed media) has been customised and owned media (E4 web content and bespoke content) has been incorporated.

Marketers should not regard Zeebox as THE destination, rather a platform where owned and borrowed media converge during broadcast, and engagement can be facilitated.

As with setting up any borrowed media property, it is imperative that a strategy and objectives are in place for using the platform as some shows will benefit from a 2 screen experience better than others.

Paid media

TV spend still dominates big brand budgets.  So there is no doubt that media agencies on behalf of broadcasters and brands will be looking to test budget on Zeebox ads.  The fact that you can measure engagement through the platform will help. But, more importantly, I’d be really interested to know if Zeebox themselves will sell ‘Zeetag’ social data directly to media companies and broadcasters?  This business model is already in place for similar companion apps in the US e.g. Social Guide, and there is a huge market for more intelligent social data by media companies that will compliment Neilsen, especially when it comes to television advertising and audience engagement.  Check out Bluefin labs in the US for more info on leading edge social TV data.

For me personally, the opportunity is for broadcasters and brands to work in partnership on paid media content that could use audio watermarking technology built into the Zeebox app during adverts.

Because the app also allows users to login via Facebook, social commerce via audio watermarked ads could easily be facilitated, and therefore social CRM can be executed.  Think of the UK show ‘Come Dine With Me’, which is a social TV favourite and Hardys Wine whom sponsor this show.  Not only is there an opportunity to serve up bespoke content via Zeebox using audio watermarking, but you can drive users through to Facebook to purchase custom wine bottles at a discount during that time window, therefore linking TV, to social commerce to social CRM which is all measurable!

Real-time marketing

The biggest opportunity for disruption lies with real-time marketing.  Brands (advertisers) have the opportunity to hi-jack conversations on Zeebox show pages by producing ads in real-time that are contextually relevant to the show’s content.

IKEA has already shown the success in 2011 of iterative, real time ads as part of their 2011 365 campaign.  Let’s see what brands will do this year to further develop on this marketing activity.

Whilst the above examples are not an exhaustive list, I could have delved into the buzzwords of storytelling and dare I say it ‘transmedia’ (shit it’s typed now).  The creative possibilities for tinkering with the platform are endless, and coupled with positive network effects (tipping the app into Sky’s user base), 2012 could be a good year for Zeebox.

This post originally appeared on socialmediamarketinguk.