We frequently hear news reports on how ‘annoying’ mobile ads are and
how they ‘invade’ user privacy. Mobile ads have been known to ‘spy’ and
numerous articles are published regularly on ways to completely remove
them from smartphone. This consequently leads to deletion of
applications that are considered partners in crime.
Rather than speak of fairness and integrity, users find this option
to hide ads an advantage over televised programs, where viewers have no
choice but to wait out interruptions of ‘short breaks’. Compare that to
the little notifications that appear or take up a small space of the
screen. The least reaction is merely visual and will irk mainly those
users who are easily perturbed. On another extreme, when mobile carriers
intentionally use push notifications then it is bound to stir a strong
public reaction, as it happened recently with T-Mobile. Having admitted
this move as accidental, they immediately stopped the ads. It’s a
learning lesson for carriers who wish to follow best practices in mobile
advertising.
While inappropriate methods are uncalled for, we should also consider the developers’ and sponsors’ point of view. They need to advertise for monetization and sustenance. Most Android applications on Google Play are free, so how do they benefit? To some extent, shady apps do install spyware, but then, they aren’t popular either. While Google Play maintains their vigil against unethical means of deriving user information, it is not enough to deter them completely. Deleting apps is not a long-term solution either. Users are generally recommended that they install a virus scanner that will check for malware and viruses within apps, but that is pretty much limited. That is why mobile app developers are advised to follow best practices if they want to see their apps as well as their ads running successfully—and simultaneously. The main points are covered here.
Best practices
Originally posted by SocialJitney
While inappropriate methods are uncalled for, we should also consider the developers’ and sponsors’ point of view. They need to advertise for monetization and sustenance. Most Android applications on Google Play are free, so how do they benefit? To some extent, shady apps do install spyware, but then, they aren’t popular either. While Google Play maintains their vigil against unethical means of deriving user information, it is not enough to deter them completely. Deleting apps is not a long-term solution either. Users are generally recommended that they install a virus scanner that will check for malware and viruses within apps, but that is pretty much limited. That is why mobile app developers are advised to follow best practices if they want to see their apps as well as their ads running successfully—and simultaneously. The main points are covered here.
Best practices
- Run a test prior to publishing the ad
- Ensure that the ad comprises three most important aspects: it should carry a specific message, it must be creative, it must offer something unique to consumers
- Keeping the ad design simple is a safe bet because of the small screen size of the mobile
- If you are catering to an international clientele, make sure you offer translation options for them to understand your what your ad is about
- Track and measure your ad performance to check how many have viewed and taken up on your offer. Marketing companies advise advertisers to assign an average order value (AOV) on mobile apps to evaluate conversion rates
- Android platform caters to a larger number of carriers than other mobile OS, so it’s good to check any compatibility issues that may occur on by testing on all devices
Originally posted by SocialJitney
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